REIMAGINE CAPCUT: INTRODUCING "CAPCUT RECORDS" The

REIMAGINE CAPCUT: INTRODUCING "CAPCUT RECORDS"

The Concept: For this challenge, I transitioned CapCut from a digital editing tool into a conceptual, independent vinyl studio and culture brand: CapCut Records (Direction A).

The Process:

AI Collaboration: I used CapCut Design Studio's AI to brainstorm concept ideas, collaborate on the creative direction, and generate raw 8-bit assets on a single canvas.

Personal Footage: To give the project an authentic foundation, I personally shot all the original urban footage and imagery across the streets of Istanbul.

Web Engineering: I combined these visual materials with my front-end web design and coding skills to build a fully coded, responsive, and interactive brutalist website with integrated audio mechanics.

you can acces the website here you can acces the pdf & design materials here