Blue Ridge Payment Partners Website Redesign

🧠 Project Overview: Blue Ridge Behavioral Health Website Redesign

Redesign the Blue Ridge Behavioral Health website to create a more approachable, accessible, and professional online presence that clearly communicates services, simplifies user navigation, and encourages outreach from potential clients and families.

Prior to the redesign, the site presented essential information, but lacked the visual clarity and emotional resonance needed for a behavioral health provider. Key issues included:

Cold, Clinical Aesthetic: The original design leaned too sterile and generic, missing the warmth and empathy that clients and families often seek when looking for mental health services.

Confusing Information Hierarchy: Services and key information were scattered, leading to user frustration and difficulty finding what they needed.

Low Engagement: Sparse imagery, limited calls-to-action, and a rigid layout resulted in a lack of emotional connection and poor conversion potential.

The redesign created a calm, trust-building experience that guides users with empathy and clarity through every section:

Warm, Welcoming Design: Soft colors, approachable typography, and calm imagery reflect the supportive nature of behavioral health services and help visitors feel at ease.

Clear Service Breakdown: Services are clearly categorized with short descriptions, making it easier for users to identify which offering applies to them or their loved ones.

Improved User Flow: Logical page structure and simplified navigation guide users through the site naturally, whether they’re seeking services, referrals, or general information.

Strategic CTAs: Subtle yet clear calls to action—like “Request Information” or “Start Today”—make it easy for users to take the next step without pressure.

Mobile Optimization: The entire site is responsive, ensuring that users on any device have a seamless and informative experience.

The redesign improves Blue Ridge’s ability to support users and generate qualified leads by:

Creating Emotional Resonance: A softer, more human design builds trust with site visitors and makes the services feel more accessible.

Reducing Friction: Clean layout and direct messaging minimize cognitive load, helping users find information faster and increasing the likelihood of conversion.

Supporting Referrals & Outreach: With a professional and easy-to-navigate presence, the site becomes a stronger resource for both individuals and referring professionals.

Framer: Used for building a flexible, highly responsive site with thoughtful design transitions and visual clarity. Responsive Design: Optimized across all devices to ensure consistent experience for users in any context. Client-First Structure: Design choices were made to prioritize the end user—typically a parent, caretaker, or individual in need of support—by making the site intuitive and emotionally attuned.