XtaliPi is an AI-powered pharmaceutical company revolutionizing drug discovery with quantum physics, robotics, and machine learning. Their existing site was cluttered and difficult to navigate — packed with content but lacking clarity and visual consistency.

Partnering with the team at Wizardly, I helped reimagine their web presence from the ground up. I simplified the user journey, introduced a clean and scalable brand system, and incorporated subtle motion to keep visitors engaged and focused. The result was a sleek, modern experience that reflects XtaliPi’s innovation while making complex science more accessible.

Cluttered layout and overwhelming content

No clear visual hierarchy or brand cohesion

Lacked interaction and engagement

Streamline the user experience

Build a cohesive visual language across all pages

Use motion to create flow and hold attention

Working closely with Wizardly’s creative director, I explored various design directions and led the brand expansion across the site. I helped refine the copy, guided UI motion direction using Lottie, and collaborated with developers to ensure the final handoff was pixel-perfect.

A modernized site that delivers clarity, credibility, and interactivity. The new experience reflects XtaliPi’s cutting-edge approach while making their complex work feel approachable and engaging.