A full Shopify redesign for

A full Shopify redesign for LuxeWear, a modern fashion brand. I rebuilt the store from the ground up with a custom theme, moving away from a generic template to a design that actually reflects the brand's premium, minimal aesthetic.

The project included a custom homepage with a striking hero section, curated shop-by-collection navigation, and a best-sellers grid built to drive discovery. On the product side, I designed a clean product detail layout with color/size selection, cross-sell recommendations ("You May Also Like"), and a "Complete the Look" upsell module to increase average order value.

Beyond design, I set up advanced product filtering for easier browsing, mobile-optimized every screen for a seamless shopping experience, optimized site speed for performance, and integrated Klaviyo email automation to capture and convert more leads post-purchase.

Result: A faster, fully custom storefront built to convert — not just look good."