River-Time watch store Brand Identity

River Time is an online store of Japanese watch brands. They also have retail stores and service centers. Their customers are men and women between the ages of 20 and 50.

The concept is inspired by a futuristic design that conveys the company's core values: technology and innovation. The concept is based on a graphic element imitating the rapid rotation of the watch hand. The bright accent colors refer to the modern and technological nature of the company.

Logo animation

Brand Identity Design

Collateral Design