This project was developed for KYHA Studios in support of the Lecoucou collection launch. I led the logo design and extended the creative direction across all brand touch points, including runway invitations, social media assets, and visual applications of the new identity. My focus was on crafting a cohesive, contemporary aesthetic that seamlessly aligned with the collection’s refined vision.

This project was a self initiated project provided by KYHA studios as part of an application.

The goal was to create visual content that communicated the quiet strength and elegance of the collection. The challenge was to balance the dramatic alpine setting with the softness of the garments, ensuring the environment enhanced rather than overwhelmed the pieces.

My mood board captures the visual and emotional essence of the campaign by blending imagery of the collection with the alpine landscapes it’s set against.

I focused on the sharp, jagged shapes of the mountains, contrasting them with the smooth, flowing curves of ski slopes. This interplay of rigid and fluid forms became a central inspiration, reflecting the duality of the environment. I also drew from the warm, social atmosphere of après-ski activities, which evoke a sense of joy and relaxation.

This contrast between the harshness of nature and the softness of human connection influenced the textures, shapes, and emotions I aim to convey in my designs.

The logo was hand drawn to reflect the duality at the heart of the Lecoucou collection. Its typography blends flowing, organic strokes with sharp, angular details, mirroring the contrast between the soft movement of the garments and the jagged, snow-capped mountain landscape that inspired the campaign. This balance of elegance and edge creates a visual identity that feels both natural and sculptural, perfectly echoing the collection’s aesthetic.

Logo Design

Social Media Content Creation

Runway Invite to Be Sent Digitally or Physically

Applied Art Direction

The campaign provided KYHA Studios with a cohesive content suite for digital and in store use. The imagery strengthened the collection narrative and supported social engagement during the launch period.