Motion Design for The Late Show on Samsung TV Plus

Client: Samsung TV Plus Design Agency: Modicum Role: Graphic & Motion Designer

When The Late Show with David Letterman became a 24/7 exclusive channel on Samsung TV Plus, it needed a cohesive motion system to extend its branding into a continuous streaming format. Working with the team at Modicum, we designed and animated a comprehensive package—including openers, bumpers, lower thirds, and interstitials—for both the FAST service and live broadcasts. Drawing inspiration from the show’s established and rich late-night legacy, we crafted a warm and inviting visual language that resonated with its broad and diverse audience. This seamless integration of branding and motion design ensured that LettermanTV felt both timeless and fresh in its new always-on format.