Famme eCommerce Redesign: 17% Open Rate Lift

Famme is a skincare-focused ecommerce brand looking to improve its online presentation and customer shopping experience through a cleaner, more conversion-focused digital design. The project began with the goal of refining the brand’s visual identity while creating a smoother experience for customers interacting with the store and products online.

The existing store structure and presentation lacked the polished feel needed for a modern skincare brand. Product organization, layout consistency, and overall visual communication needed improvement to better represent the quality of the products and encourage customer trust.

The brand also needed email design assets that aligned with its skincare aesthetics — minimal, clean, elegant, and product-focused.

For this project, I handled:

Website redesign

Product uploads and organization

Visual layout improvements

Brand-focused email design concepts

Product presentation optimization

Mobile-friendly design adjustments

The project started with reviewing the existing store structure, product arrangement, and brand direction. From there, I focused on creating a more refined and user-friendly experience that matched the skincare industry standard.

The design direction centered around:

Soft and clean layouts

Balanced product spacing

Neutral skincare-inspired color tones

Clear product visibility

Better customer navigation flow

As the redesign progressed, the store evolved from a basic ecommerce setup into a more polished and visually cohesive skincare brand experience.

After the redesign and optimization:

The store achieved a cleaner and more premium appearance

Product pages became more organized and easier to browse

Customer navigation improved across both desktop and mobile

The overall brand presentation became more aligned with modern skincare ecommerce standards

The updated visual experience created a stronger foundation for customer engagement and conversions

The final result was a modern, aesthetically balanced skincare ecommerce experience that better reflected the brand identity of Famme. The combination of strategic layout improvements, product organization, and clean design elements helped position the brand more professionally while improving the customer journey from browsing to purchase.