Nguriza Nshore SME Marketing Preparation

Background: One of USAID’s Nguriza Nshore’s key objectives is to increase private and commercial investment in off-farm SMEs in order to become investment ready. The program was in need of bespoke investor-targeted marketing materials for individual SMEs attending a large international investment conference. Action: I met with 10 individual SMEs (from dairy products to microfinance) to develop a compelling narrative for their business, undertake a digital presence audit, and design printed materials for use at the conference. Each SME was provided with an investment one-pager, pitch document preparation, business cards, and actions for improving their digital presence (particularly website and social media). Impact: 10 individually written and designed investment documents Social media interaction with key players at the event On average, 2 follow up meetings with interested investors post-event – the key measure for success for this project