Market Expansion to newer Cities

Marketing Strategist

Business Strategist

Radio Mirchi recently kicked off its expansion in Gujarat with a new station in Bharuch, inaugurated by the Hon’ble Chief Minister of Gujarat, Vijay Rupani. He was also the first guest on the station and the first segment on Mirchi 92.3 in Bharuch was a direct message to the people of Bharuch from the CM. Mirchi already has six stations in Ahmedabad, Vadodara, Surat and Rajkot (including Mirchi Love). As part of the expansion, Mirchi is entering six new cities in Gujarat including Bharuch, Junagadh, Jamnagar, Palanpur, Mehsana and Bhavnagar. Speaking on this occasion, Vijay Rupani, Gujarat CM, said, “I am extremely happy that Radio Mirchi is setting up stations in so many new locations in Gujarat. I wish them the very best and am sure that it is only a matter of time before it becomes as much a part of the social and cultural fabric of all these towns as it is in Ahmedabad, Baroda, Surat and Rajkot already!” Bithindra Biswas, Cluster Head - Gujarat, Radio Mirchi, commented, “We are extremely happy to be expanding into so many new cities. With the launch of Bharuch and the upcoming five more locations, we will be present in 10 cities across the state. We always strive to provide the best content everywhere we go and this is our plan for these new cities as well. We hope the audience enjoys what we put on-air as much as we enjoyed devising it.”