Advanced SEO Audits and Website Performance Optimization
Hina Khan
🎯 The Need
To improve website performance, resolve technical SEO issues, and enhance search engine visibility through a comprehensive SEO audit and optimization process.
🔦 Tools Used
Google Search Console: For tracking indexing issues and improving website visibility.
Screaming Frog: For conducting in-depth technical SEO audits.
Frase: For creating and optimizing SEO-friendly content.
SEMrush: For keyword research and competitor analysis
🎯 Challenges Identified
Indexing Issues: Key pages were not indexed, reducing search engine visibility.
Technical Errors: Missing meta tags, improper heading structures (H1, H2), and oversized images affected crawlability and load times.
Content Gaps: Existing content lacked keyword optimization and relevance to user intent.
🗓️ The Process
Google Search Console:
Identified indexing errors and submitted missing pages for re-indexing.
Monitored crawl stats and resolved "Crawl Anomaly" issues.
Screaming Frog:
Detected duplicate content, broken links, and large images.
Generated an XML sitemap and submitted it to search engines.
2. Technical Issue Resolution
Fixed missing title tags and optimized meta descriptions with primary and secondary keywords.
Structured the content hierarchy with proper H1, H2, and H3 tags for better readability and SEO.
Compressed oversized images using TinyPNG to improve load times.
3. Content Optimization with Frase
Researched top-performing keywords in the niche and generated a keyword-rich content brief.
Optimized existing blog posts by aligning them with user intent and adding relevant keywords.
Created new SEO-friendly articles, targeting long-tail keywords to attract niche audiences.
📸 The Product:
Improved Indexing
All key pages indexed within one week, leading to a 15% increase in organic impressions.
Enhanced Website Performance
Reduced page load times by 40%, improving user experience and Core Web Vitals scores.
Increased Search Visibility
Targeted keywords began ranking on the first page of Google, boosting organic traffic by 25%.
Content Engagement
Optimized content saw a 30% increase in average session duration.
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Posted Nov 25, 2024
By addressing technical SEO challenges and refining content strategies, the project demonstrated a measurable increase in organic traffic and user engagement.
