Google Ads Campaign Setup Manage and Optimization

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GOOGLE ADS & CONVERSION TRACKING

PORTFOLIO

Search Campaign Strategy • GA4 • GTM • E-commerce & Lead Tracking

MD RUBEL MIAH Google Ads Specialist | GA4 & GTM Conversion Tracking

Email rubelmia12123@gmail.com

Phone 01834449571

Focus Google Ads • GA4 • GTM • Performance Optimization

Selected work included in this portfolio: Google Ads e-commerce campaign optimization, e-commerce conversion tracking, and service-business lead tracking.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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PROFILE & CORE CAPABILITIES

Performance-Focused Google Ads & Measurement I build and optimize Google Ads Search campaigns and implement GA4/GTM conversion tracking for e-commerce and service websites. My work combines search intent, ad relevance, conversion measurement and ongoing optimization so campaign decisions are based on measurable user actions and outcomes.

Google Ads

 Search campaign setup & optimization  Keyword research and match-type planning  Search term & negative keyword optimization  Responsive Search Ads and ad assets  Performance, CPA and ROAS analysis

GA4 & GTM Tracking

 GA4 e-commerce events and funnel tracking  Google Ads conversion tracking  Custom GTM event triggers  Data Layer variables and transaction data  Service website lead conversion tracking  Tag Assistant and GA4 validation

Working Method

Audit Structure Track Launch Optimize Report

Featured Portfolio Projects

 Numskull Moto Gear — Google Search campaign optimization and performance improvement.  E-commerce GA4/GTM Tracking — View Item, View Cart, Add to Cart, Begin Checkout and Purchase measurement.  Service Website Tracking — Calls, emails, pricing clicks, forms, map/location actions and quote conversion tracking.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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FEATURED CASE STUDY 01

Numskull Moto Gear — Google Search Campaign An e-commerce Search campaign targeting high-intent moto and motocross apparel shoppers in the United States. The campaign used a $50 daily budget with Maximize Conversions bidding and was optimized through tighter keyword relevance, negative keywords, stronger RSA assets and reliable conversion tracking.

Campaign Numskull-sales-search campaign 2026

Goal Online Sales

Target United States Budget $50/day

Type Google Search Bidding Maximize Conversions

Headline Results

5.14x → 10.89x

ROAS Later window

+112% Conversions 39.17 → 83.06

-64% Cost / Conv.

$44.77 → $15.96

-24% Ad Spend

$1,753 → $1,326

Performance note: the earlier window (Jul 31–Aug 31, 2026) and later window (Aug 27–Sep 25, 2026) overlap slightly, so the results are presented as an earlier-vs-later performance comparison rather than a controlled before/after experiment.

Keyword selection and match-type planning for the Moto Gear ad group.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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CAMPAIGN BUILD & OPTIMIZATION

Search Intent, RSA Copy & Ad Assets The campaign was organized around high-intent product searches such as moto gear, motocross clothing, moto gloves, motocross jerseys, motocross pants, dirt bike riding gear, motocross goggles, motocross apparel and MX riding gear. Exact and Phrase Match keywords supported tighter intent control.

Responsive Search Ad headline and description planning.

Negative Keyword Optimization: irrelevant helmet-related searches were excluded so budget could remain focused on apparel and riding gear.

Negative keyword exclusions and added high-intent brand terms.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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ASSETS & PERFORMANCE

Sitelinks, Structured Snippets & Callouts Sitelinks directed shoppers to relevant collection pages, while structured snippets and callouts expanded product coverage and highlighted selling points such as Premium Quality, Built For Riders, Fast US Shipping, Durable Materials, Waterproof Gear, Comfortable Fit and Secure Checkout.

Sitelink asset plan and destination URLs.

Structured snippets and callout assets.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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PERFORMANCE COMPARISON

Earlier vs. Later Performance Window Metric Earlier Later Change

Clicks 1,190 1,430 +20.2%

Impressions 12,874 6,167 -52.1%

CTR 9.24% 23.19% +151.0%

Avg. CPC $1.47 $0.93 -36.7%

Ad Spend $1,753.35 $1,325.94 -24.4%

Conversions 39.17 83.06 +112.1%

Conversion Rate 3.29% 5.81% +76.6%

Cost / Conversion $44.77 $15.96 -64.4%

Conversion Value $9,019.68 $14,440.47 +60.1%

Actual ROAS 514.42% 1,089.07% +111.7%

Earlier performance overview — 514.42% Actual ROAS, 39.17 conversions, $1.75K cost.

Later performance overview — 1,089.07% Actual ROAS, 83.06 conversions, $1.33K cost.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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FEATURED PROJECT 02

E-commerce GA4 & GTM Conversion Tracking A complete e-commerce measurement structure was configured using Google Tag Manager, Google Analytics 4 and Google Ads. The tracked funnel covered product engagement through purchase and supported both analytics reporting and advertising optimization.

View Item View Cart Add to Cart Begin Checkout Purchase

Configured elements included GA4 event tags, Google Ads conversion tags, Conversion Linker, remarketing support, Google Tag setup and user-provided data measurement.

GTM tags for GA4 e-commerce events, Google Ads conversions, remarketing and Google Tag setup.

Custom event triggers for add-to-cart, begin-checkout and purchase events.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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MEASUREMENT & VALIDATION

Data Layer Variables, Tag Assistant & GA4 Data Layer Variables were configured for transaction ID, value, currency, product items, customer contact fields and page context. This supports richer analytics reporting and more complete Google Ads conversion measurement.

User-defined Data Layer Variables for transaction and customer data.

The implementation was validated in GTM Preview / Tag Assistant and then verified in GA4 realtime/debug reporting to confirm event collection beyond tag firing alone.

Tag Assistant validation showing GA4 and Google Ads tags firing across key funnel events.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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GA4 VALIDATION

Realtime / Debug Event Verification GA4 realtime/debug reporting was used as a second validation layer to confirm that tracked events were actually received by the Analytics property, not only fired inside GTM.

GA4 realtime/debug validation showing page_view, view_item, add_to_cart, begin_checkout and engagement events.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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FEATURED PROJECT 03

Service Website Lead Conversion Tracking A lead-generation tracking framework was implemented for a service website using Google Tag Manager, GA4 and Google Ads. The setup measured the actions most closely tied to enquiries and customer contact.

Call Email Pricing Form Map Quote

 Parallel GA4 and Google Ads tags for calls, emails, pricing interactions and form submissions.  Map/location click tracking and website call conversion support.  Custom interaction triggers plus thank-you-page conversion logic.  Preview-mode validation to confirm the correct tags fire on intended actions.

Service-business GA4 and Google Ads conversion tags.

Interaction-specific triggers for call, email, pricing, map and form actions.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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SERVICE TRACKING VALIDATION

Tag Assistant — Lead Actions Verified Preview-mode testing confirmed that the GA4 and Google Ads conversion tags responded to the intended lead interactions. This validation step helps prevent false positives and missing conversions before publishing changes.

Tag Assistant validation confirming successful lead-conversion tag firing.

MD RUBEL MIAH | Google Ads & Conversion Tracking Portfolio

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SKILLS & CONTACT

Tools & Skills Demonstrated

Google Ads Search Campaigns Keyword Research Negative Keyword Optimization

Responsive Search Ads Sitelinks / Callouts / Snippets Search Term Optimization

Google Tag Manager GA4 E-commerce Tracking Google Ads Conversion Tracking

Custom Event Triggers Data Layer Variables Remarketing

Lead Conversion Tracking Tag Assistant Validation ROAS / CPA Optimization

Portfolio Summary

This portfolio demonstrates a combined Google Ads and measurement workflow: campaign planning, search intent control, responsive ad copy, ad assets, negative keyword optimization, performance analysis, e-commerce conversion tracking and service-business lead tracking. The goal across the work shown here is consistent — connect campaign decisions to reliable conversion data and measurable business outcomes.

MD RUBEL MIAH Google Ads Specialist | GA4 & GTM Conversion Tracking

rubelmia12123@gmail.com • 01834449571

Available for Google Ads campaign setup, optimization and conversion tracking projects.