Calefacción-AR: Website & Online Store for a Heating Company by Alejandro ReyesCalefacción-AR: Website & Online Store for a Heating Company by Alejandro Reyes
Calefacción-AR: Website & Online Store for a Heating Company
CALEFACCION-AR is a thermal engineering company in Buenos Aires that designs and installs hot-water heating systems (radiators, underfloor heating and central systems) for homes, buildings and businesses. They also sell heating equipment to installers.
The challenge
They needed one website to do two jobs: explain a technical service in plain language to homeowners and builders, and sell equipment online to installers. Every path had to end in a direct conversation on WhatsApp.
What I built
Service pages that take visitors from first consultation to installation: project design, heat-load calculation, installation, controls, energy efficiency and maintenance.
Online store with product categories (radiators, underfloor heating, circulator pumps and more), size variants, prices and an "Ask on WhatsApp" button on every product.
Trade account requests for installers through a pre-filled WhatsApp message.
Projects gallery, About page and Contact page with directions.
Legal pages required for e-commerce in Argentina: terms, privacy, returns and the consumer "regret button".
Floating WhatsApp button and a clear call to action on every page.