1. Google Retargeting
๐ Power: Captures high-intent users on Search or Display at the right time.
๐ฏ Best for: Users searching โhotels in [City]โ after bouncing.
๐พ Downside: Less visual; needs creative updates.
2. Meta Dynamic Ads
๐ Power: Personalized ads with real-time pricing in feeds.
๐ฏ Best for: Long decision cycles.
๐พ Downside: Needs flawless catalog setup.
ma.ma digitalโs Verdict
Use both! Meta for visuals (7-14 days), Google RLSA for intent (after 2 weeks). Cover emotional and logical stages.
Google Retargeting vs. Meta Dynamic Ads
1. Google Retargeting
๐ Power: Captures high-intent users on Search or Display at the right time.
๐ฏ Best for: Us...