Hoka: an AI running-shoe commercial by Aleksandra VasylenkoHoka: an AI running-shoe commercial by Aleksandra Vasylenko

Hoka: an AI running-shoe commercial

Aleksandra Vasylenko

Aleksandra Vasylenko

Hoka: an AI running-shoe commercial focused on movement, cushioning and terrain. Photoreal product shots and motion that would be costly to film. Made without a shoot. Independent concept by AIVA, not commissioned by or affiliated with Hoka.
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Posted Oct 28, 2026

Hoka: an AI running-shoe commercial focused on movement, cushioning and terrain. Photoreal product shots and motion that would be costly to film. Made withou...