InvestingIn: A Bold Identity Rooted in Connection

Logo & Visual Identity Design Role: Illustrator & Brand Designer Tools Used: Figma, Pinterest

InvestingIn is a discovery platform connecting people with local businesses across African regions. Their goal? Bridge gaps between businesses and communities, enabling smarter investments in culture, commerce, and connection.

They needed a bold yet minimal logo that captures the essence of bridging opportunity , literally and metaphorically, while staying modern and scalable for digital platforms.

Design a versatile and timeless logo that:

Represents connection and discovery

Aligns with the platform’s mission to "bridge gaps"

Works across web, mobile, and print applications

Feels local but visually universal

We explored the idea of a bridge as a visual metaphor , a connector between people and opportunity. The final design integrates a stylized bridge enclosed in a circle, subtly forming:

Two pillars of support

A rising arc (growth & discovery)

A path leading forward

The bridge icon doubles as a symbol of trust and structure — essential for a platform rooted in community empowerment and business discovery.

The background in one of the final renders (a serene Cameroonian waterfall landscape) ties the brand back to its roots , capturing the local flavor and the beauty of opportunity flowing like water. This touch adds depth, making the brand feel both grounded and aspirational.

Logo in SVG, PNG, and PDF formats

Variants:

Simple yet meaningful: The bridge icon is instantly recognizable, but layered with meaning.

Balanced typography: Clean, modern font complements the icon without overpowering it.

Flexible across platforms: Strong presence in both high-contrast and textured settings.

Cultural authenticity: Background integration evokes pride and place without feeling overly regional.

The client received a brand identity that felt “universal yet personal” clean enough for a tech platform, but meaningful enough to build emotional trust. The versatility of the design allows it to scale with the brand, whether it’s a mobile app, printed banner, or social media avatar.

If you're looking for bold, meaningful visuals that tell a story and scale with your product . Let’s build something powerful together. → Hire me on Contra