🧢 Style. Attitude. Impact.

This project is a branding and editorial design exercise for Clout Wear, a fictional streetwear brand that blends urban culture, bold identity, and premium aesthetics. The goal was to create a brochure that not only presents the brand’s apparel but also communicates its values confidence, creativity, and self-expression.

The design follows a clean, grid-based layout with bold typography, high-contrast imagery, and a monochrome color palette infused with accents of red to convey power and energy. The visual style draws inspiration from contemporary fashion lookbooks, zines, and high-end street culture.

Key Features: • Editorial-style layout and visual storytelling • Bold sans-serif typefaces to reflect strength and clarity • Integration of lifestyle imagery and product shots • Cohesive branding across spreads for consistency

Scope of Work: • Art Direction & Visual Concept • Brochure Layout Design • Brand Identity Development • Typography & Layout Systems