Proud to share the mini-guidelines
Varun Davera
Proud to share the mini-guidelines for Veluz, a sunglasses brand targeting the US, EU, and UAE markets. The identity centers on a "Modern Old Money" aesthetic, a trend that demands sophistication without the noise.
Key Design Elements:
The Monogram: A sharp, "V" focused icon that doubles as a symbol of precision and luxury.
Typography: Clean, wide-kerning sans-serif to ensure legibility across digital storefronts and physical embossing.
The Palette: A high-contrast pairing designed to look stunning on both matte packaging and premium ad creative.
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Posted May 15, 2026
Proud to share the mini-guidelines for Veluz, a sunglasses brand targeting the US, EU, and UAE markets. The identity centers on a "Modern Old Money" aestheti...
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