Exploding Kittens Emails

I was responsible for creating emails for every game release, sale, teaser, significant moment, and general thought. Due to our small team, I also handled most of the copywriting, as my sense of humor matched the company's. This is why I often included my dog in many of the emails. After we hired a CRM manager, I worked closely with them to adjust and improve our emails based on what we learned from previous ones. As a result, we started A/B testing our emails, and our subscription numbers soared.