Marketing & Community Management | Wellness Livestream Startup

During the pandemic, wellness live classes 🎥 boomed, whether it was a workout 💪, yoga 🧘‍♀️, cooking 👩‍🍳 or meditation 🙏 everyone started doing lives on Instagram!

However, it was hard to search for these live classes as Instagram is not a search-friendly platform.

That's when Clément & Emmanuel, 2 French 🇫🇷 entrepreneurs in 📍NYC decided to start listing all the best fitness and cooking live classes in one place, a website 💻 www.bonafy.co



Website homepage

As I personally started giving live plant-based 🌱 cooking classes on my Instagram, they reached out to me, to share about their platform and ask me if I wanted to be listed on it, which I immediately agreed with as I loved 💖 the idea!

After jumping on a call with Clément, and sharing about my marketing experience, he offered me to become part of the team to help them build their Beta platform that would enable users to search 🔍 for the exact live classes they want and allow creators to live stream 🎥

During the 4 months, I took on several roles:

• Raise awareness among users by creating engaging & mostly video-based social media content to grow their Instagram following - which now has over 10k followers



Bonafy Instagram page

• Grow our reach via Pinterest by repurposing creators' Instagram content into Bonafy branded pins to drive traffic to our website
• Conduct interviews with creators to learn about their needs, and how Bonafy could help them reach their business goals by providing tools and online creators' community support
• Reach out to new creators & Support them in making their profile on Bonafy.co

We received amazing feedback from both users and creators and started running beta live classes on our platform, however, the project didn't pursue for lack of investment.