UnitedHealthcare National DRTV Campaign

This national DRTV campaign for UnitedHealthcare included 120-, 60-, and 30-second versions for broadcast, along with cutdowns for social media in 1:1 and 9:16 formats. Organizing the raw footage was key to success, as the actor was filmed on two separate days and performed alongside a stand-in. Shot selection involved more than just finding the best line delivery—it required ensuring the timing and pacing worked seamlessly between the two performances.