At the heart of every successful launch at Glorify, there was always an extremely compelling video that effectively delivered our USPs to our viewers. This is what gave us our initial traction when we first launched in 2019.

Attention is the number 1 currency, and whilst living in the shadow of unicorns and titans that are building similar tools as us, we have to push for innovation at every corner to command that attention, and no doubt video promos are the best way to show and tell! 👀

That's why we dove all into this video explainer project, in time for our Black Friday campaign, and to drive into 2024 with a bang! 💥

Our process to create these videos is very simple and is executed between 2 people, me and Nicola Vargiu:

👉 Strategy: Discussion the key points and USPs we want to convey, without losing customers on unnecessary product details.

👉 Storyboarding: The most sacred part, drafting out a visual storyboard to give a clear idea and plan for every scene of the animated promo.

👉 Motion Design: Designing the draft motion design based on the storyboard and nailing each scene with rounds of feedback.

👉 Polishing: Adding the final touches: Effects, Final Voiceovers, Last tweaks.