Jafnvaegi
Matilda Melin
Background:
Jafnvaegi is a personal project where I explored brand identity by creating a brand from scratch. I wanted it to feel fresh and youthful. Everything from the product design, instagram strategy and logo is created by me.
Brand board including main logo, sub logo, main colors and fonts aswell as productdesigns and moodboard pictures.
I explored what a brand identity means and how to create a coherent feel. The thing I enjoyed the most with this project was putting everything togheter and see how the pieces fit togheter.
Jafnvaergi is iclandic for balance, which I also try to have in mind whilst creating. I wanted to create a calm feeling for the consumer aswell as having a appealing and inviting aura.
In the end, I am happy with the result. I think Jafnvaegi as a concept is coherent and works well togheter. The logo, the product and the instagram all have the same feel and is recognizable to the consumer.
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Posted Oct 18, 2022
Personal project - Exploration of brand identity, including logo, brand pattern, instragram strategy and mockups.
