Building the checkout for The Leadership Shift.
Book funnel, Stripe checkout, recovery, course upsell, attribution, and fulfillment architecture for Rami Ismail’s The Leadership Shift.
Client / context
Rami Ismail / Nordic People Development
My role
Funnel & customer-journey implementation
Stack
GoHighLevel / Stripe / HTML & CSS / Meta events
01 / The problem02 / The system03 / The work04 / The result
CASE FILE / 02
The public book funnel for Nordic People Development. Visit the live page ↗
The problem.
The Leadership Shift needed more than a sales page. A book buyer needed to reach the right checkout, receive confirmation, encounter the next relevant offer, and enter a delivery process the team could follow.
The system also needed to distinguish purchase activity from waitlist interest, so tracking reflected the action a customer actually took.
The system.
FIG. 02 / NORDIC PEOPLE DEVELOPMENT / SIMPLIFIED FLOW
CaptureBook funnel
CheckoutGHL + Stripe
Follow upConfirm / recover / upsell
FulfillIQ integration design
What I changed.
Build the transaction path
I built a multi-section book funnel and responsive two-column checkout, configured GHL and Stripe, and separated the confirmation paths.
Connect what follows the order
The work included order confirmation and fulfillment automations, abandoned-checkout recovery, and a course upsell after a book purchase.
Keep attribution specific
Meta Purchase tracking, a separate waitlist Lead event, and custom-conversion separation distinguished customers from people expressing interest.
Design the fulfillment handoff
The architecture sends successful UAE book orders to IQ Fulfillment, uses the GHL order ID to prevent duplicates, and returns tracking and status updates to the CRM. The mapped states include Confirmed, Under Process, Shipped, Out for Delivery, Delivered, and Returned.
The result.
CheckoutGHL + Stripe
Recoveryabandoned checkout
Attributionpurchase / waitlist
The work connects acquisition, checkout, follow-up, and the next offer into one customer journey. The fulfillment design extends that logic into physical delivery, with an explicit order identity and status return path.
Production boundary: the IQ Fulfillment integration required final live credentials, inventory/SKU confirmation, and authenticated callback configuration. This case describes the completed funnel work and integration architecture; it does not claim verified production fulfillment or revenue results.
Let’s take a look.
0 likes · 0 views · Nov 12, 2026
Built a book funnel and responsive Stripe checkout with recovery, course upsell, tracking separation, and fulfillment architecture connecting orders to IQ Fulfi
