Dynamic Explainer Video for Tapeeze's Fintech Product
Mohit Kumar
Like this project
Posted Feb 10, 2026
Created a dynamic explainer video for Tapeeze, clarifying the fintech product's concept.
Created a dynamic explainer video for Tapeeze, a fintech product that lets users get a custom-designed card that works with their existing bank account — no switching banks, no confusion.
Challenge
Tapeeze provides a smart card concept that’s simple in use but conceptually complex to explain. The goal was to make the idea instantly understandable without technical jargon — helping viewers see how the card connects, adapts, and adds value at a glance.
Solution
Used clean illustrations and purposeful motion to illustrate:
How the card links to a user’s existing bank account
Why choice — not switching — matters
Brand adaptability of the card
Focused on visuals doing the heavy lifting instead of long explanations.
Key Results
Translated a technical service into digestible, engaging visuals
Designed for clarity — improving comprehension in first 5–10 seconds
Positioned Tapeeze as a user-centric fintech experience without confusing banking language
