Empathy map & persona workshop

Date: 2022

Skills: UX design processes

Summary: Building an empathy map to help colleagues understand users better.

An empathy map is a collaborative visualisation used to articulate what we know about a particular type of user. It externalises knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making.

We start off with a persona type based on existing customers.

The persona gives us the following:

Story and details

Value and influences

Motivations and goals

Frustrations and pain points

With qualitative data, we start to build a map that helps to grow empathy based on users wants and needs. The map slowly builds up a collection thoughts, motivations, reactions and influences.

Please note: All design work completed by me was done as an employee of Coviu Global.