Clarté Jewelry: Brand, Packaging

Clarte is a jewelry brand specializing in creating minimalistic jewelry from up-cycled gold. In the collaboration with Clarte, we embarked on a journey to craft a sophisticated and timeless brand identity. The design, encompassing an elegant logo suite, refined colors, typography, and distinctive packaging, mirrors the cyclical nature of their craft.

Primary Logo for a jewelry brand

Creative Services ✨

• Creative Direction
• Brand Identity Design
• Social Media art Direction
• Packaging Design
• Print collateral Design

Scope of Work 👀

1. Logo Suite:
   • Developed a graceful and distinctive logo suite that embodies Clarte's commitment to minimalistic elegance.
2. Colors and Typography:
   • Curated a refined color palette and typography that evoke a sense of sophistication and timelessness.
3. Packaging Design:
   • Created bespoke packaging that enhances the brand's luxury appeal while maintaining its commitment to sustainability.
4. Branding Elements:
   • Designed unique branding elements, including a pattern, that tell the story of the brand's commitment to up-cycling and craftsmanship.
5. Social Media Art Direction:
   • Crafted a tailored art direction for social media, ensuring a seamless and captivating online presence.

Wrapping paper and jewelry pouch

Social Media art Direction

The Clarte Brand Identity Transformation project resulted in a cohesive and visually compelling brand image, marrying minimalist aesthetics with the brand's dedication to sustainability. From the logo to packaging and social media, every element reflects Clarte's commitment to timeless elegance.

Key Achievements 👏 :

• A sophisticated and timeless brand identity that resonates with Clarte's values.
• Enhanced online presence through tailored social media art direction.
• Sustainable packaging design that aligns with the brand's ethos.

Gift Certificate design