SEO Project

Benson John

SEO Specialist
SEO

For: Dr. Somsons Dental Clinic: Achieving a top 5 ranking in the SERPs (Search Engine Results Pages) is a significant accomplishment in SEO (Search Engine Optimization) and lead to several positive outcomes for the client's website.

  1. Keyword Research: Identified relevant keywords for dental services offered by the clinic.
  2. On-Page SEO:
    • Optimized meta titles and descriptions for key pages.
    • Ensured URLs are SEO-friendly.
    • Created unique, high-quality content for each service page.
    • Used header tags (H1, H2, etc.) to structure content.
    • Optimized images with descriptive alt text.
  3. Technical SEO:
    • Checked and improved site speed.
    • Fixed broken links and redirect issues.
    • Made sure the site is mobile-friendly.
    • Created and submitted a sitemap to search engines.
    • Set up Google Analytics and Google Search Console.
  4. Local SEO:
    • Claimed and optimized Google My Business listing.
    • Ensured NAP (Name, Address, Phone number) consistency across online directories.
    • Encouraged customer reviews and responded to them.
  5. Content Optimization:
    • Updated and improved existing content.
    • Added new, informative content regularly (e.g., blogs, articles).
    • Used internal linking to connect related content.
  6. Off-Page SEO:
    • Built quality backlinks from relevant and authoritative websites.
    • Engaged in social media to promote content and services.
  7. Monitoring and Reporting:
    • Tracked keyword rankings and organic traffic using tools like Google Analytics.
    • Prepared regular reports to track progress and identify areas for improvement.
  8. Continued Optimization:
    • Conducted regular audits to identify and fix issues.
    • Stayed updated with SEO trends and algorithm changes to adjust strategies accordingly.



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