Website redesign for the Atlantic

Website redesign for the Atlantic Food, family-owned B2B distributor serving restaurants, schools, and hospitality businesses across US. The goals within the project were: 👉 modernize the corporate website; 👉 improve visual hierarchy, typography, and content flow; 👉 create a cleaner, more trustworthy experience for business customers.

We focused on structuring product categories and service information while highlighting key differentiators—personalized service, chef consultations, delivery flexibility, and a broad catalog of 12,000+ products—helping the brand better compete with large distributors.