Social Media Design Template & Creative Direction for MATCHAPAPA

Cuconno Studio

ABOUT

Cuconno Studio partnered with Patrick Lombard, founder of MATCHAPAPA, a premium matcha brand based in Barcelona, to craft a cosmic-inspired social media template in Canva. 
 Rooted in a vision that blends the ancient ritual of matcha with a futuristic aesthetic, this project aimed to visually express the calm, sleek, futuristic and celestial energy behind MATCHAPAPA. 

 We developed a series of customizable templates that reflect the brand’s core values: premium quality, mindful living, and creative exploration.
 From planetary gradients to silvery details and thoughtful type hierarchy, every element supported MATCHAPAPA’s storytelling — inviting its audience to pour, whisk, sip… and float. 🪐💫
 Check out how we turned this interstellar matcha vision into a visual identity grounded in peace, elegance, and intention.

CHALLENGE

This project came to fruition from Patrick's desire to elevate MATCHAPAPA’s visual presence and build brand recognition around his carefully curated matcha offering. As an independent founder with a strong creative instinct and a clear vision, Patrick was looking for a creative studio that could translate his cosmic-meets-mindfulness aesthetic into a cohesive and premium visual identity. 
 Patrick’s goals included:
Creating awareness around matcha in a fresh and unexpected way
Visually communicating the premium quality and unique ritual behind his product
Building a template system he could use consistently across content types, from educational to promotional
Together, we aligned on a creative direction — Celestial Tranquility — that blends soft calm with intergalactic elegance, setting the foundation for MATCHAPAPA’s next phase of growth.

RESULTS

Timeline: 2.5 weeks total – from creative direction to delivery. Deliverables: List some deliverables that the independent gave.

Creative Direction
Brand’s values
Brand’s personality
Competitors research
Target Audience
2 Moodboards & Concept to choose
24 Fully Editable Social Media Template (for Instagram in Canva)
Posts
Carousels
Stories
Reels
Campaigns
Let's connect
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Posted Apr 30, 2025

Tailor-made Canva template designed to balance educational content, product storytelling, and aspirational lifestyle moments. All while staying sleek & premium.

Likes

4

Views

29

Timeline

Apr 1, 2025 - Apr 18, 2025

Clients

MATCHAPAPA

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