Social Media Marketing for Skincare Brand

Influencer Marketing: Sourced for influencers and led the outreach to influencers for collaboration and promotion -- this resulted in over 70% increase in brand growth and conversion in the last half of 2022.

UGC: Adapted reviews from clients into compelling content via the use of storyteling; Brainstormed content creation strategy for images gotten from existing customers of the brand.

Social Media Strategy: Created social media strategy for the brand to follow which led to 15% increase in brand conversion; Executed social media strategy for producing compelling copywriting that will be seen via caption, DM to customers, collaboration messgaes, instagram story and feed.