Bird-layer is a Layer-3 cross-chain Web3 service that enables instant transfers across 20+ blockchains. With ultra-low fees and bank-grade security, Bird-layer makes moving assets across chains fast, affordable, and secure. I worked on the design and the product promo video animation for their launch. The animation highlights the benefits and potentials that users can unlock using BirdLayer's services.

It explains how through seamless connection of more than 20+ chain network, users can now break the barrier between EVM Network (Ethereum Virtual Machine Network) and Non-EVM Network.

The primary objective of this project was to:

Create a visually compelling motion design product video that instantly captivates viewers attention.

Create an experience that connects viewers to the brand's message.

Clearly convey the BirdLayer's core brand message while maintaining visual consistency with the brand's identity.

This was achieved through premium, brand-tailored design, refined motion techniques that keep viewers engaged, and carefully crafted sound design that elevates the overall experience.

1. Simplifying complex concepts BirdLayer’s cross-chain infrastructure is highly technical. The challenge was translating complex blockchain mechanics into clear, intuitive visuals that non-technical users could quickly understand—without oversimplifying or losing credibility. This required strong visual metaphors, clear hierarchy, and focusing on user benefits over protocol details.

2. Balancing clarity while maintaining brand emotion The brand needed to feel futuristic and innovative while still communicating security, trust, and ease of use. The challenge was avoiding overly abstract or flashy visuals that could reduce clarity. Careful motion pacing, readable typography, and restrained use of futuristic elements helped maintain emotional impact without sacrificing comprehension.

3. Maintaining visual consistency Ensuring consistency across motion assets, UI visuals, and marketing animations was essential to reinforce BirdLayer’s identity. This meant aligning colors, typography, icon styles, and motion behavior across all deliverables, so the experience felt cohesive, recognizable, and trustworthy at every touchpoint.

1. Research & Script Development I began by researching BirdLayer’s product, target audience, and core value propositions to fully understand the technical offering. The script was then written to prioritize user benefits—speed, low fees, and security—using simple, human language and eliminating unnecessary jargon to ensure clarity and accessibility.

2. Storyboarding & Scene Planning Each scene was carefully planned to break the narrative into digestible moments, guiding the viewer step by step. Storyboarding helped define visual metaphors, pacing, and transitions early on, ensuring complex ideas were introduced progressively and remained easy to follow.

3. Styleframes & Visual Direction I developed styleframes that aligned with BirdLayer’s futuristic yet trustworthy brand identity. Color, typography, iconography, and composition were refined to balance innovation with clarity, ensuring every frame felt cohesive, readable, and emotionally aligned with the brand.

4. Animation and Motion Flow Motion was used intentionally to guide attention and reinforce meaning. Smooth transitions, controlled easing, and consistent timing helped convey ease of use and reliability, while subtle futuristic motion elements added polish without distracting from the message.

The final deliverable was a 44-second motion design animation created to clearly communicate BirdLayer’s value proposition, simplify its core message, and keep viewers engaged from start to finish. The animation was designed to captivate attention, explain the product with clarity, and consistently reinforce BirdLayer’s brand identity—positioning it as a futuristic, secure, and easy-to-use Web3 solution.