I had to ensure the new system fit EarthLink's specific needs and worked well with their existing tools. Training staff to use the new system effectively and keeping customer data secure were also critical challenges we successfully managed. Project Goals: 1. Improve Customer Relationship Management (CRM) 2. Optimize Customer Support 3. Boost Customer Engagement 4. Integrate Advanced Analytics 5. Enhance User Interface Outcome: The successful Project EarthLink enhanced EarthLink's CRM system, improving customer satisfaction and engagement. Streamlined support processes and advanced analytics enabled more personalized and efficient service, solidifying EarthLink's reputation as a leading ISP. The project exceeded the client’s goals, positioning EarthLink for continued growth in the ISP market.