Achieve Today: Revisiting Goals

Achieve Today distinguishes itself through its extensive library of courses and resources, catering to subscribing companies and their employees. With a growing demand for tailored content and tools to foster wellness and professional growth, Achieve Today embarked on a transformative journey to reimagine its offerings. Starting with personal goals.

While going on a self improvement journey, setting goals is always a key part of getting started. You become motivated, and in those days when its tough, goals keep you accountable. However, the Goals section for this personal development app was an important tool that was being severely underused.

Despite its simplicity, users seemed to be unmotivated to make use of the tool despite its promise of “in no time you will be accomplishing great things”. But there was a big opportunity to take on, their newest AI tracking tool.

Users showed great interest in the this new AI tracking tool, becoming quickly acquainted with its categories and motivated by the “interactive” experience they were getting through it. So wouldn’t it make sense to include Goals into it? Re-designing the feature took on the challenge of: breathing new life into the tool while making it consistent with the new more popular tracking tool.