Misk Events Platform - Enterprise Events & Programs App by Faarid QureshiMisk Events Platform - Enterprise Events & Programs App by Faarid Qureshi

Misk Events Platform - Enterprise Events & Programs App

Faarid Qureshi

Faarid Qureshi

Project Overview & Role

Contributed to the ongoing development and delivery of the Misk Events Platform, a large-scale web application supporting events, programs, and user engagement for a leading organization in Saudi Arabia.
Worked within a cross-functional team in a production environment, focusing on UX improvements, feature enhancements, and quality assurance to support stable releases and successful launches. The role required balancing user experience refinements with operational reliability at scale.

About the Product

The Misk Events Platform enables users to discover, register for, and engage with a wide range of events and programs. Designed for high traffic and real-world usage, the platform supports complex content management, analytics tracking, and iterative feature releases.

Responsibilities & Contributions

Supported product management and feature delivery in a live environment
Improved UX flows to enhance usability and engagement
Collaborated with designers, developers, and stakeholders across teams
Assisted with QA, testing, and launch readiness
Contributed to feature iteration based on usage data and feedback

Tech Stack & Tools

Product & Design

Figma
UX optimization & usability improvements
Cross-functional collaboration

Frontend

React
JavaScript
HTML / CSS

Backend & Analytics

CMS / Backend system
Google Analytics

Delivery & Operations

Jira (planning, tracking, and coordination)

Key Features & Areas of Contribution

Event discovery and registration flows
UX refinements across core user journeys
Feature enhancements in a production system
Analytics-informed improvements
QA support for stable releases and launches

Key Design & Product Decisions

Incremental UX improvements over major redesigns Focused on targeted enhancements to minimize risk while improving usability in a live product.
Data-informed iteration Used analytics and feedback to prioritize changes with the highest impact on user engagement.
Collaboration-first execution Worked closely with multiple teams to ensure design, development, and delivery stayed aligned.
Stability as a priority Balanced feature development with reliability and launch readiness in a high-visibility platform.

Outcome & Learnings

The platform successfully supported large-scale events and programs in a production environment. This project strengthened experience in enterprise product delivery, cross-team collaboration, and shipping improvements where reliability and user trust are critical.

Product Screenshots

Misk Events App
Misk Events App
Misk Events App
Misk Events App
Easy Wayfinding
Easy Wayfinding
Solve Challenges and Earn Points
Solve Challenges and Earn Points
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Posted Feb 9, 2026

Contributed to product delivery, UX optimization, feature enhancements, and launch support in a live production environment.