Bold Marketing Collaterals | Perfect Fit
Sabila Rama
Budget: starting at $1000
Timeline: 1 month
Brand concept
Perfect Fit is a sustainable, leakproof apparel brand with a mission to create no limit for women to unleash their greatest potential. They need a bold, fun, yet sleek design to resonate with in all platforms. As an early startup, they were investing in some essential collateral for Instagram content, Youtube video and ads, and website product listing.
Art Direction
Perfect Fit embodied young-bold women having a sustainable mindset at best. It should focus on utilizing vibrant, contrasting color and graphic elements as they were bold enough to debunk society myths particularly about menstruations. Expresses emotional, symbolic narratives since feminine energy while striving for maturity at the same time. Lastly, it was always good to highlight organic, fluid forms to visualize blood streams in an elegant way.
Instagram content
A vibrant Instagram content is crucial for companies looking to make a strong impact on the platform. An eye-catching feed that showcases a brand's personality and values can help attract and engage followers, leading to increased brand awareness and customer loyalty.
Youtube video and ads
Ads that capture the viewer's attention and leave a lasting impression are more likely to drive results, such as increased brand awareness and sales. To achieve this, I created content that is visually appealing, relevant, and compelling using short animation combined with effective copies to convey the message in a unique and memorable way.
Website product listing
Using bright, bold colors and dynamic compositions to draw the eye and highlight the features and benefits of its products. The design also incorporated clear and concise product descriptions, making it easy for customers to understand what each product offers. By creating a vibrant and user-friendly product listing, companies can showcase their products in a way that drives conversions and growth.
Offline poster and banner
A company in need of a sleek and engaging offline poster and banner should prioritize creating a design that catches the eye and effectively communicates the messages. In this case, the use of high-quality images, concise copies, and a color scheme that accurately reflects the brand.
Deliverables
These projects were run in a full-time role with dynamic tasks each month. Mostly, design files had been sent through Slack, and uploaded or updated manually by Designer as we gathered many roles in a company.
