Within Reach is a nonprofit organization in Washington that makes the connections to help Washingtonian families stay healthy. I teamed up with Monster Design Inc to create this fun and engaging new look for the organization.

The client provided us with their logo, and asked us to develop a website for them.

To develop a visual design system for their website, I had to find clues from this logo: a color palette that works with purple, and a design system that plays off of the circle dots.

Here is where we landed for the color palette that works well with their purple logo:

Here is final homepage where the circular dots are applied throughout the design, whether they’re used as a pattern background, or in an icon.

Here are some callouts for how the dots are utilized throughout the website:

Here is showing how the rest of the project took shape: