Wix Website Upgrade and Brand Strategy

I optimized and maintained an ADHD coaching business’s website to improve its impact and user experience. Over several months, I addressed technical gaps, enhanced design, and strengthened engagement to better align the platform with its mission of supporting individuals with ADHD.

Resolved issues affecting searchability by ensuring proper reroutes to point outdated links to the current domain, improving site navigation and SEO.

Corrected the semantics of existing blog posts, enabling effective indexing by search engines to boost organic visibility.

Set up Google Analytics to track user navigation flows and behavior, providing actionable insights for continuous improvement.

Collaborated with the founder in strategy sessions to rethink branding, ensuring it aligned with the mission and audience.

Highlighted the founder’s online presence, including memberships in prominent ADHD organizations and podcast appearances, both on the website and within the internal community.

Used modern tools such as Senja for testimonials.

Achieved a measurable boost in website traffic, increased subscriptions, and new clients for 1:1 coaching with the founder, a highly experienced ADHD coach.