Forma Strata sells rugs, vintage pieces and one of one objects, to shoppers and to interior designers. The store had to give every drop its own moment and let the trade buy at trade prices.
Designed by The Offsite Agency, built by Displace. We built the custom Shopify store and the systems behind it.
A rug builder: pick a shape, size, material and color, and a live drawing of the rug updates as you go
A members pre-sale with first access to every incoming shipment
Trade accounts for approved designers, with trade prices applied at checkout
A shop that filters by category, color and price
A campaign page and a matching email for every drop
Tracking, email flows and a weekly report on sessions, subscribers and sales
Sales grew 3.5x from Q1 to Q3 2026, with the store, pre-sales and campaigns together.
Want a store like this? Book 15 minutes: cal.com/displace/15min
0 likes · 4 views · Oct 18, 2026
A custom Shopify store for a design rug brand: a rug builder, a members pre-sale, trade accounts and a campaign page for every drop.
