Led a long-term Ecommerce SEO campaign for WellShop, a Pakistan-based online store, focusing on technical SEO, indexing recovery, keyword cannibalization, product page optimization, and organic search growth.

The project involved improving website architecture, resolving search engine indexing issues, and developing SEO strategies to strengthen organic visibility across product and category pages.

WellShop faced several technical and on-page SEO challenges affecting its search performance:

Large numbers of URLs affected by noindex directives and indexing exclusions.

Important product and category pages requiring better crawlability.

Keyword cannibalization between competing pages.

Declining keyword visibility and organic traffic.

Poorly optimized product content and internal linking.

Conducted technical SEO audits, investigated noindex and indexing exclusions, and collaborated with developers to resolve crawlability issues. Improved website structure, internal linking, and search engine accessibility.

Identified overlapping keyword targeting across product and category pages. Improved keyword mapping, SEO titles, meta descriptions, heading structures, and internal links to align pages with relevant search intent.

Optimized product and category page content, researched commercial keywords, developed search-intent-focused content strategies, and identified opportunities for additional landing pages and supporting blog content.

Monitored organic search performance, keyword visibility, and indexing through Google Search Console. Coordinated with development and content teams to implement improvements and identify ongoing optimization opportunities.

Google Search Console data showed a substantial upward trend in daily organic clicks and search impressions, particularly from July 2025 onward.

The campaign addressed important technical SEO and indexing challenges while improving product page optimization, keyword targeting, website architecture, and content strategy.

The reporting period recorded 894K organic clicks and 22.4M search impressions, demonstrating substantial organic search activity and an upward visibility trend during the engagement.