OVERVIEW

Role: Lead Framer Developer & Interaction Designer Timeline: 3 Weeks Deliverables: Full-Site Framer Development, CMS Architecture, Custom Interactions, Responsive UI

Ironwave integrates doctoral-level clinical psychology with elite performance coaching, a positioning that demanded a digital presence with equal measures of clinical credibility and editorial sophistication. My role was to take a comprehensive design brief and translate it into a flawless, high-performance Framer build with zero compromise.

The brand identity lives at the intersection of two opposing forces — the fluidity of water and the unyielding strength of iron. The challenge was engineering that tension in the browser: a site that felt dynamic and bespoke without relying on overwhelming animations that would undermine the serious, high-stakes nature of the content. Every interaction had to feel intentional, restrained, and premium.

Dynamic Journey Mapping — Engineered a custom sticky-scroll interaction for "The Process" page, pinning the section header while five individual patient stages scrolled vertically alongside it. The result is a structured, guided UX that feels bespoke rather than templated.

Scalable CMS Architecture — Built a clean, modular CMS grid for the Resources page. Components were engineered for easy client-side content management — articles and downloads added without ever breaking the strict minimalist layout.

Pixel-Perfect Responsiveness — Translated the static design direction into flawless fluid typography and component behavior across all three breakpoints — desktop, tablet, and mobile.

Frictionless UX — Rebuilt the contact and onboarding flows into a streamlined, high-contrast UI. The final "Start a Conversation" CTA feels intuitive, accessible, and conversion-focused.

Visual Direction Executed: Stark monochromatic palette · Macro-photography hero sections contrasting dark liquid metal against brushed iron · Sharp editorial typography prioritizing professional discretion

The final build is a premium, Apple-level web experience that serves as a highly credible digital touchpoint for ultra-high-net-worth clients and elite athletes — precisely the audience Ironwave was built for.