Branding design for Small Business

When this project began The Creative Edition were wanting to create a logo and basic brand styling that represents their sustainability-focused creative studio. In 2021, the brands focus was on creating locally produced, high-quality bespoke prints. However, through 2022 as her passions and hobbies developed, the business pivoted toward hand crafting ceramics.

Now, in 2023 The Creative Edition is known as an Australian born ceramic pottery studio that aims to design and create an ever-growing collection of unique and timeless ceramic pieces. Each ceramic vessel is uniquely created by hand, so no two of their pieces will ever be exactly the same.

The logo and branding is intended to represent the brands overarching goal of creating sustainably produced, hand-made ceramics with minimal wastage.

The initial inspiration mood board focused around utilising a bold wave-inspired main font with a modern secondary font and bold, cool-toned colours.

After some creative exploration, with a variety of text arrangements, font choices and colours utilised the optimal layout was selected and explored. The client was supplied with the top five options for feedback.

At the time the brands most popular graphic print element was a hand-drawn flower that was included in a few logo variations with the intention of it become the brand's identifier. However, after the brand pivoted toward ceramics the flower was removed from the branding with the 'C' becoming the brand identifier. The bold colours were also swapped for neutral tones that align with the true colours of the ceramic pieces.

A colour palette inspired by the true natural colours of the clay were chosen for the final logo and branding. The client was supplied with all variations required of their final logo (JPGS, PNG and SVG versions), a basic brand guide and the font files required to upload the secondary font "Minerva Modern" to their website.