KATANA Zirconia Block

I was commissioned by Kuraray Noritake NL's Marketing Manager to develop a set of 3D animated promo videos advertising the Katana Block products and Cerec machine ecosystem at trade shows in Europe, the United States, and Japan. Following that, an extended multi-linqual movie explaining the product and technological processes with all of the depth and information that dentistry experts expect was commissioned.

CLIENT: Kuraray Noritake

After some brainstorms and iterations with the client, I turned their rough scripts into concrete storyboards.

Art-directed the whole Japanese/Western visual style, which they loved.

Designed all the visuals, modeled all the machines and products, animated all the shots.

Scenes lighted and rendered by a friendly Redshift expert, who made it all look nice and glowy.

The whole edit came together in After Effects, where I also scripted the project in such a way a single edit could be easily rendered in several languages.

Modeled and rendered high-res product visuals for print.

— 3x Promo 2:00 US / EU / JP region — 1x Extended promo 6:30 US — Several high-res print visuals

— Lead time 12 weeks

— Core team 2x people — Audio team 2x people