I recently collaborated with the Paris-based brand BAARA on ...

I recently collaborated with the Paris-based brand BAARA on their Autumn/Winter collection, bringing their global vision to London. I personally handled the entire process - creative direction, location scouting, photography, and editing - ensuring the collection’s essence and London’s identity were reflected in every frame.

This project involved deep collaboration with BAARA, but the vision and execution were entirely mine. That hands-on approach allowed me to fully understand the brand’s ethos and align with it properly. For me, the foundation of the work I take on is understanding the brands I collaborate with, making sure that the creative execution reflects both their identity and mine. It's that alignment that drives the work I do.

Thanks to the team for having me apart of this project!