Sleepwear Concept and Range plan

A sleepwear brand ideation with three distinct minimal handwritings.

Regenerated Essentials featuring a clean aesthetic featuring high quality cotton

The curated Comfort, a simple nut functional line featuring soft and cozy silk

Lived in Linen a more natural like featuring raw linen

Regenerated essentials - A clean minimal aesthetic with classic prints with special attention given to the finishes.

Minimal : Timeless : Crisp

Settle down : Snuggle Up : Embrace the power of Self- Love

A classic colour story that works with multiple skin types.

COMPLETE LOOKS AND RANGE PLAN

Look 1 :: A spread collar Pajama set with an oversized sleep shirt and a basic knit vest with knit shorts and a round neck T-shirt

Look 2 :: A closed shirt collar Pajama set with pants that have a wide tie-up at the waist with an oversized hoodie a basic knit V-neck top V-neck T-shirt and a selection of eyemasks.

Look 3 :: A long tie-up robe paired with a knee length staple dress, cuban shirt collar Pajama set with elasticated shorts and a selection of eye-masks.

Look 4 :: A spread collar striped pajama set with a kimono style robe which can also be worn with a speed collar knit shirt.

Curated Comfort - A high quality silkwear line that focuses on finishes and functionality.