Increase brand awareness

Drive engagement and interaction

Boost website traffic and lead generation

Brand Positioning and Strategy Development

Conducted market research to understand target audience and competitive landscape

Developed a comprehensive social media strategy aligned with brand goals

2. Content Creation and Curation

Produced high-quality, engaging content including posts, videos, and infographics

Curated relevant educational content to maintain audience interest

3. Platform Management and Optimization

Managed social media accounts across Facebook, Twitter, Instagram, and LinkedIn

Optimized posting schedules and content formats for each platform

4. Community Engagement and Interaction

Actively engaged with followers through comments, messages, and live sessions

Conducted Q&A sessions, polls, and interactive content to foster community

5. Performance Tracking and Reporting

Monitored key performance metrics such as engagement rate, follower growth, and website traffic

Provided monthly reports with insights and recommendations for improvement

40% increase in social media followers

35% boost in engagement rate

25% rise in website traffic from social media channels

Enhanced brand visibility and stronger community presence

12K Followers, 12 Following, 1,873 Posts - See Instagram photos and videos from PSIT Kanpur (@psitkanpur)