Social Media Management of PSIT Kanpur
Divya Srivastava
Project Summary: Social Media Management
Objectives:
Increase brand awareness
Drive engagement and interaction
Boost website traffic and lead generation
Strategy and Execution:
Brand Positioning and Strategy Development
Conducted market research to understand target audience and competitive landscape
Developed a comprehensive social media strategy aligned with brand goals
2. Content Creation and Curation
Produced high-quality, engaging content including posts, videos, and infographics
Curated relevant educational content to maintain audience interest
3. Platform Management and Optimization
Managed social media accounts across Facebook, Twitter, Instagram, and LinkedIn
Optimized posting schedules and content formats for each platform
4. Community Engagement and Interaction
Actively engaged with followers through comments, messages, and live sessions
Conducted Q&A sessions, polls, and interactive content to foster community
5. Performance Tracking and Reporting
Monitored key performance metrics such as engagement rate, follower growth, and website traffic
Provided monthly reports with insights and recommendations for improvement
Results:
40% increase in social media followers
35% boost in engagement rate
25% rise in website traffic from social media channels
Enhanced brand visibility and stronger community presence
12K Followers, 12 Following, 1,873 Posts - See Instagram photos and videos from PSIT Kanpur (@psitkanpur)
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Posted Aug 2, 2024
Developed and executed a targeted social media strategy to boost brand awareness and student engagement.
