Retail Brand Identity for Annalaxmi

Project Link- https://iamjdesigns.co/annalaxmi

The Story-“Annalaxmi” aims to provide a permanent solution towards high inflation crisis in the retail market for consumable goods such as food grains & cereals which households purchase for their daily consumption. We at “Annalaxmi” like to cut all the unwanted middlemen and bring the product “Directly to Consumers” (D2C) at never seen before price points. Such a lean distribution strategy enables CPI deflation and helps improve the standard of living.

Brand Concept-“Annalaxmi” existence is to break the price supremacy of essential consumable household goods. Our research has indicated the majority of the Indian Supermarket Retail Giants charging an upward premium of 33% - 40% over and above for provisional products like food grains & cereals. The core idea of the brand is to get the product sorted and packaged using the most advanced sorting machinery. We want to bring the product directly to the consumer not just at the right price, but at unbelievable pricing which leads to a healthy lifestyle (Revolution is here). Annalaxmi’s supply chain ecosystem overtime has identified a major grey area in consumable goods that factors high inflation on consumer price index (CPI). CPI is one of the most important statistics to ascertain economic health, and is generally based on the weighted average of the prices of commodities. The change in the price index over a period of time is referred to as CPI-based inflation, or retail inflation.

1) Discovery

2) Logo Design

3) Brand Identity

1) Adobe Illustrator

2) Adobe Photoshop

30-40 Days