Exaforce is executing a three-day mobile billboard presence at RSA Conference 2026 while key competitors Dropone and Prophet occupy expo hall booths. This creates an opportunity to position Exaforce as the practical alternative - the company building real SOC infrastructure while competitors showcase flashy demos.

The billboard needs to accomplish two critical objectives: immediately communicate what Exaforce does to security leaders unfamiliar with the company, and create differentiation against

AI SOC competitors who are exhibiting at the event.

Security leaders (CISO, VP/Director of Security)

RSAC 2026's theme is "The Power of Community".

Dropzone and Prophet will have small booths

Multi-Model Al is performing well

Democratizing the SOC

Full-Lifecycle AI SOC

Potentially, the step after getting SOC2 certified is getting a SOC

SIDES: 1280 X 720 * BACK: 720 X 720

STILL: JPEG * VIDEO: MP4

Simple animation flipping

Could be 1: tagline, 2: social proof, 3: closing logo/company tagline

2 sides (same) + back

Target 4 taglines

🚚 Creative Concept 1 Objectives : immediately communicate what Exaforce does to security leaders unfamiliar with the company, and create differentiation against AI SOC competitors who are exhibiting at the event. Concept: A dynamic look with a high premium wave gradient with a glass effect. I want to create a seamless animation background for side A, the rear, and side B, rather than cutting them into separate pieces. Additionally, backgrounds should not cover the ad set copy to ensure the message is clear; hence, they will play a vital role in the billboard.

🚛 Creative Concept 2 Objectives: immediately communicate what Exaforce does to security leaders unfamiliar with the company, and create differentiation against AI SOC competitors who are exhibiting at the event. Concept: A dynamic look with a high premium gradient logo element with a heatwave effect (apple-like). I want to create a seamless animation background for side A, the rear, and side B, rather than cutting them into separate pieces. In addition, the background is on brand because it uses the logo as a background and should not cover the ad set copy to deliver the message clearly; hence, it will play a vital role in the billboard.