Brand Identity Project: Self-Love Jewel

Meheru Alaspure

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Brand Designer

Brand Strategist

Adobe Photoshop

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Brand Identity Project: Self-Love Jewel
Overview: Magenta HourJewel is a captivating jewelry brand meticulously crafted for young women in their 20s, with a primary focus on empowering them to embrace self-love and exude confidence. Catering to the market of affluent girl bosses, our brand epitomizes elegance fused with boldness, symbolizing the strength and grace inherent in every woman. With a signature palette of rose gold and purple, our brand delivers a visual experience that is both luxurious and empowering.
Main Theme: At the core of Magenta Hour Jewel lies the theme of self-love – a concept that is celebrated and embodied through every facet of our brand. Our jewelry pieces serve as tangible reminders for women to cherish themselves, embrace their uniqueness, and embrace their inner strength.
Target Audience: Our target audience primarily consists of young women in their 20s who are ambitious, confident, and unapologetically themselves. These individuals are the epitome of the modern-day girl boss – driven, empowered, and fiercely independent. They appreciate luxury, sophistication, and individuality, seeking jewelry that not only complements their style but also reflects their inner strength and self-assurance.
Jewelry Collection: Our jewelry collection features exquisite pieces crafted from gold and adorned with diamonds, embodying the epitome of luxury and sophistication. From statement necklaces to delicate earrings, our collection offers something for every style and occasion, empowering women to express themselves confidently and authentically.
Illustrated Models: In addition to our stunning jewelry collection, Self-Love Jewel showcases illustrated models that embody the spirit and essence of our brand.
Packaging: Complementing our exquisite jewelry collection is our meticulously designed packaging, which exudes luxury, sophistication, and attention to detail. Each piece of jewelry is elegantly presented in custom packaging adorned with our signature rose gold and purple color palette, creating a memorable unboxing experience that reflects the beauty and elegance of our brand.
Conclusion: Magenta Hour Jewel is more than just a jewelry brand – it’s a celebration of self-love, empowerment, and individuality. With our exquisite jewelry collection, illustrated models, and meticulously designed packaging, we invite women to embrace their inner beauty, celebrate their uniqueness, and shine brightly with confidence and grace.
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Posted Feb 6, 2024

This is a sample project to depict my brand identity development skills. The company mentioned in the project is imaginary. I own the rights of every image used

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Brand Designer

Brand Strategist

Adobe Photoshop

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