The Challenge: The client’s previous online presence felt disjointed. It looked more like a "personal blog" than a high-ticket consulting business. The offers (Coaching vs. Corporate Training) were mixed together, confusing visitors. The site wasn't effectively capturing leads or nurturing them into paying clients.
The Solution: We migrated the brand to Kajabi to create a unified "Authority Ecosystem."
Premium Branding: We moved away from generic templates to a bold, speaker-centric design that highlights stage presence and media features.
Funnel Strategy: We separated the user journeys. Corporate clients are guided to "Book a Workshop," while individual speakers are funneled toward "1:1 Coaching," ensuring the right message hits the right audience.
Resource Library: We set up a lead magnet delivery system that grows the email list automatically.
The Result: A high-converting Kajabi platform that positions the client as an industry heavyweight. The site now effectively filters inquiries, saving the client hours of admin time while elevating their perceived value.